The Email Marketing Reading List is once again with you this cloudy Sunday at least in the south of Spain and Gibraltar. This week people went bananas with the Apple Watch pre-order launch and it will be interesting to see how this will affect our email templates in the future. It’s too early to worry about that though.
6 predictions as to how the Apple Watch will impact email marketers
via Campaign Monitor
Using Colour and Content in Your Emails
via Aweber
Don’t like opt-outs? Target your program better
via Word to the Wise
How to Open Source Your Code in 11 Steps
via SendGrid
The One Metric Every Email Marketer Needs to Stop Measuring
via Return Path