Email Marketing Reading List #013

Gain immediate insight into more Email Marketing content goodness! Our coveted Email Marketing Reading List continues with a few more great reads from all over the web. Once again, you will be able to gain insight into the world around you and the value you will receive here is second to none.

That’s what makes the content worth it, as it’s genuine and very helpful. Just check it out right away.

Email Marketing Articles

Email Marketing Articles

2017 Will Be The Year Of Interactive Email

25 Email Geeks to help you get your geek on

Five Ways Email Will Evolve in 2017

How to combat social media reach decline and ad blocking with email marketing

Email Accessibility in 2017

You should consider giving this Email Marketing Reading List a shot, it will be a great read and a very informative one as well.

 

Email Marketing Reading List #012

Welcome to a new entry in our Email Marketing Reading List series, a collection of hand-picked email marketing articles.

This time you will get another great insight into the world of Email Marketing, you will understand how it works and you will also get some amazing tips with regards to using alt text in emails.

Email Marketing Articles

Email Marketing Articles

Mastering Styled Alt Text in Email

The Ultimate Guide to Styled ALT Text in Email

Why you need alt text in your emails

Remember to Style Your ALT Text

The links above will take you to some very nice blog posts which will provide you with insight about advanced email coding an html email developer can take advantage of.

If you really want to study the world of Email Marketing and improve your approach, these are great, must-read articles that you will enjoy!

Thank you for making all the way to the bottom!

Email Marketing Articles #011

Do you want to learn more about the great world of Email Marketing? Our reading list continues with some very interesting, high quality email marketing articles that everyone should be able to relate to and enjoy. This time, you will have the ability to learn more about the best approach you can have in the world of Email Marketing, how you can provide more value to your readers and many others.

Email Marketing Articles

If you enjoy the world of Email Marketing, these are great Email Marketing articles to read and enjoy.

Don’t hesitate and check out the other entries in our Email Marketing Reading List!

How to Test Your Holiday Email Marketing Campaigns

The Ultimate Guide to Web Fonts

How We Monitored Gmail For Their Media Query Support Update

How to use your response data to send better email

Email Marketing for Startup – Tips to Skyrocket Brand Visibility

I hope you enjoyed these email marketing articles, I hope I will keep this email marketing reading list going on for a long time.

Follow me on Twitter to say hi.

YouTube Marketing Notes

I recently took a youtube marketing course, just wanted to see how all these marketers are making so much money while uploading videos to the popular video streaming site.

The instructor was advertising that you can even make money without any original content of yours, so the clickbait worked 🙂 and it was cheap ($10) so why not.

I made some notes on paper that they’ve been hanging around on different places of my desk for quite some time now, therefore I decided to put them online and throw the paper (it started getting really dirty as well).

Introduction

SocialBlade.com -> statistics, analysis and earnings

Always Edit the Videos

  • Add Title
  • Edit Videos
  • Combine Relevant Videos

Don’t use the music ? from the Editor, only ad-free and available for monetisation.

Content

  •  Keywords in the beginning
  • Longer descriptions work
  • Put links in the description
  • Lots of tags / phrases
  • ? Go back to old films and add / change stuff
  • Actual order of the tags is not relevant
  • Add a special tag for relevant films that is simple, unique and long ▶️ helps with related
  • Nice and clear thumbnail ▶️ Big letter – don’t use bottom right corner

Annotations

  • Very important tool for cross selling, subscriptions etc  – at the end of the video send them to the next one
  • Speech bubble (someone’s talking)
  • Note
  • Spotlight ▶️ links an area

Playlists

  • Can have quite a few
  • Using a playlist, next film will play (better be yours ?)

Channel Settings

  • Private by default
  • Common tags
  • Invisible statistics
  • Invideo Programming ▶️ Add a branding watermark ▶️ Featured playlist (at the end)
  • Fan finder ▶️ Free ad from Youtube, create a trailer
  • ? End slate ▶️ Text box with a link at the end leading to the subscription page ▶️ Save a video as an End Slate and publish it as private, can then drag it at the end of the film ▶️ Add an annotation to link to subscribe page (spotlight)

Analytics

  • Understand your demo graphics (country, age, sex) and use the appropriate tone
  • Device segmentation
  • Audience retention is the most important ▶️ Don’t count only views ▶️ How many minutes watched? ▶️ Where do people pause / leave?
  • More views ≠ More money ⚠️
  • Engagement reports
  • Viewers from small countries don’t make money
  • Dislikes are not necessarily negative

Video Licensing

  • Creative Commons ▶️ Attribution License
  • T.A.S.L Rule – Title, Author, Source, License
    e.g This video features “My elephant” (http://www.vimeo.com/…) bu John Smith which is licensed under CC BY http://creativecommons.org/…
  • Vimeo Advanced Filters – HD Quality + is downloadable
  • Beachfrontbroll.com – Free HD stock video to download
  • Eso.org

And this is it!

There’s still a lot of work involved if you want to make money from youtube marketing, but some tips actually make sense and you can use them to enhance your existing videos and youtube presence.

Email Marketing Reading List #010

One, two, three, four, five, six, seven, eight, nine… TEN!

10 reading lists have been published in this blog, here’s to making them a 100! (No emoji on purpose).

Who Owns the Email Inbox: Subscribers, Inbox Providers, or Senders?

Putting a Human Touch on Email Marketing

How to customize an email template in 7 simple steps

Can we put the “FREE!!!” Myth to bed?

2016 Gmail and Microsoft DMARC Update

Read well.

Email Marketing Reading List #008

Email Marketing Reading List #008 is back with the New Year. In today’s post we are sharing posts from respected email marketing professionals, containing lessons learned in 2015 + their predictions for 2016 and more. Enjoy!

5 email marketing best practices for the new year

via Campaign Monitor

The Benefits of Email Marketing in 2016

via SendGrid

Top 2015 Email Marketing Stats: What We’ve Learned

via Movable Ink

4 Key Design Principles for Emails in 2016 & Beyond

via Email Design Review

5 Predictions for Email in 2016

via Email on Acid

Email Marketing Reading List #007

Email Marketing Reading List #007 – recommended by James Bond himself – is now available for your reading pleasure. This week we have some interesting articles with a diverse thematology including spam filters and email subject line length. Enjoy!

4 things spammers do legitimate marketers don’t

via Words to the Wise

Email vs. Social Media ROI in One Simple Chart

via Movable Ink

The final word on email subject line length

via Phrasee

Return Path’s Guide to Spam Filters – An Excerpt

via Return Path

Resending Email: Good Idea or Terrible Idea?

via SendGrid

Mini Interview with Jaina Mistry

Continuing the mini interviews with web and email marketing professionals, this week I had the pleasure to interview Jaina Mistry.

Jaina is an experienced email marketing professional from the UK, currently based in Bahrain and working remotely for a start-up in London. She also enjoys photography and a good film. You can read more about her at her personal blog time-wellspent.com or say hello on twitter where she’s a regular on the #emailgeeks hashtag and not only.

Let’s see what did we talk about:

What is your favorite email app?

This is a bit of a strange one, but I don’t actually have one. I use Gmail via Chrome when I’m on my laptop and also the Gmail app on my Nexus 4. Yes, it’s terrible at rendering email, but I still find it incredibly useful for the actual email side of things. Perhaps I just need to be enlightened.

Read more

Outlook Conditional Statements

It’s not a big surprise when we need to write some specific CSS for our html email templates, in order to target Microsoft’s offline email client, our beloved Outlook.

We can do that by using a simple <if> statement in the <head> of our document, known as a conditional statement:

<!--[if mso]>
 // Only for Outlook (all versions)
<![endif]-->

We can take it even further from there and target specific versions of Outlook.

Specific Outlook Conditional Statements

First of all, take a note / screenshot of the numbers below, they are the versions of Outlook.

  • Outlook 2000 – Version 9
  • Outlook 2002 – Version 10
  • Outlook 2003 – Version 11
  • Outlook 2007 – Version 12
  • Outlook 2010 – Version 14
  • Outlook 2013 – Version 15

If we want to target Outlook 2007 and later

<!--[if gte mso 12]>
 // Outlook 2007 and later
<![endif]-->

If we want to target only Outlook 2010

<!--[if mso 14]>
 // Only Outlook 2010
<![endif]-->

Happy targeting!

Powered by WordPress. Reyl Lite designed by Quema Labs.