Web and Email Marketing Professional
A button is used more and more as the CTA of an email campaign. However most marketers and coders were using images for aesthetic reasons. The problem with that is that there is a high probability that the images will be blocked by the email provider and the recipients will not see anything. This why […]
Fantastic newsletter, ideal for advertising an app.
Many people work in Dreamweaver, not because it is cheap, but because their company bought the Adobe Suite. For daily html development and especially for working with templates in multiple languages, Dreamweaver actually does a pretty good job. Every section should be a table When coding a newsletter with multiple articles in the same format, […]
When we design or code a template for an email we have to keep in mind that it is not an advanced-skills-showoff competition like the ones we see in normal websites – and there’s nothing wrong with that by the way. Our code must be simple, compact and maintanable. The ESP’s (Email Service Providers) have […]
Many people would pay good money to be able to use custom fonts in their html emails, however this is not possible at the moment. There are only a few clients (like Thunderbird…) that we can actually see the custom font, but their market-share is too low to take into consideration. There you have it […]