Web and Email Marketing Professional
TVD_SPACE_RATIO is not the most common term, however you it plays a role when trying to optimize your email for spam. It is the ration between the spaces and non-spaces in your html email newsletter. While spaces are usually not taken into condideration from email clients, same thing doesn’t happen with spam filters. According to […]
It’s only only gmail, hotmail and yahoo out there. See below a list of alternative email service providers: FastMail Shortmail Zoho Mail Mail.com Inbox.com My Way Mail Is anyone using some of these non-high-profile services?
I came across an interesting question on Quora the other day, followed by an excellent answer. Questions was about selecting the best ESP to send notification emails. Daniel Crenna took it further and explained in detail how someone should think before choosing an ESP. Check his answer on Quora
I’m sure your copywriter is a ninja, but if you don’t have one, here’s some subject line tips (from experience) you can use to achieve higher open rates for your campaign. Keep it short Avoid the word “free” Personalize with first name or username Use a special character
Many people would pay good money to be able to use custom fonts in their html emails, however this is not possible at the moment. There are only a few clients (like Thunderbird…) that we can actually see the custom font, but their market-share is too low to take into consideration. There you have it […]
All ESP’s will block our emails in case there is any javascript in our source. This is done mostly for security reasons as unfortunately ‘bad’ people can take advantage of the security vulnerabilities. Same thing applies for Flash, the object will not display at all if we’re lucky and it doesn’t go directly to spam.
We see many times in gmail a small break right after an image. This looks really bad when we also have a different background colour, black for example, and we will see a very disturbing white line across our template. There is a fix for that and it is quite simple. We need to define […]
Good luck everybody!